Simple explanation of paid placement.
The following are various names also used to describe the paid
Ppc campaign, Pay per click, paid search, paid position, search engine and business links).
The best known, most popular, most powerful,
most efficient and most profitable programs for paid positioning is undoubtedly Google
placement program that was quickly imitated by competitors but never equaled.
Google is the master of search engines and its Adwords
program is incredibly well done.
Always aiming to offer users the best search results ever,
Google Adwords offers the same results as relevant as its index in the results of sponsored links..
The principle is simple at first, it is the purchase
of keywords that are relevant to your website
and with whom you want to attract users.
Once registered at Google Adwords you create an advertisement.
Example of an AdWords ad:
Your site in the first position
Website positioning in 15 Min.
from 1 to 10 000 keywords as you wish.
Users who then do a search with one of your keywords will see
your ad under commercial links and, within 15 minutes. Simple enough, right? In just 15 minutes you've just reached the first page of
and you only pay if someone clicks on your ad, otherwise you pay nothing, incredible!.
Oh yes! How much each click?
Here's where it gets a little bit complicated. The price of each click is determined by auction to the highest bidder.
If the first position of a keyword is $0.50 per click and you wish to have this position,
it will cost you $ 0.51. In principle, simple enough! In practice, not so simple!
Follow carefully the following:
Most people and advertising agencies use this simple principle. But a Google certified specialist
knows that the first position
can be less expensive than the 5th. That is why the very complex AdWords Specialist program was created.
Be sure to do business with a Google Certified specialist. I have personally
met with clients who ran themselves their AdWords campaign with great ease and answered that they did not need someone
to manage their advertising campaign until I show them that they were paying too much expensive each click. Very skeptical at first,
they eventually became my clients. Some customers who had a budget of $4,000 per month saw their dropped to $ 2,000 plus the cost
of campaign tracking
of $ 300 per month for the exact same results budget! Significant savings, especially on a long term.
How is this possible ?
Unfortunately I can not tell you, it's a secret! It's a joke I can tell, but it is extremely complex,
it compares very closely to the SEO and it would take almost a
complete website to explain it. Maybe one day!
Advertising agencies specialized in marketing, newspapers, television, radio had to improvise quickly enough to become experts
in e-marketing to offer their customers this new product, the online marketing or e-marketing, without any experience or training in
this domain. In fact, most marketing agencies reproduced their knowledge with marketing newspapers and weeklies on the web to offer their clients
advertising space on various websites in the same way as for the different papers weeklies.
This concept is not negligible, but it is far from what e-marketing is in reality! Remember that
the best e-marketing tool that exists is your internet website and nothing,
nothing is more important than your website to do internet marketing, never forget that!
This is exactly where advertising agencies have a lack. They know nothing or almost nothing, at least regarding
optimizing websites for an e-marketing campaign . Some will tell you that having been approved by Google
does not mean anything and that it is completely useless! Excellent replica, sounds like someone who has failed to the Adwords Specialist exam,
exam which is not really obvious.
Do you really believe that Google have invented a program that is useless? No, when Google does something, it's that there is a very good reason to do so.
To be approved by Google, the specialist must master the Adwords program from A to Z to get
an accreditation and logo of Google Adwords
specialist. Learn optimize Adwords campaign,
optimize URLs, knowing all the tools including Google Adwords, Google Analytics and much more ...
Is your specialist a Certified Adwords Specialist ?
Instructions on Landing Page and Site Quality Guidelines.
As part of improving the performance of AdWords, we defined certain guidelines for designing better sites that meet the needs of our users, advertisers and publishers.
When the sites of our advertisers comply with these instructions, we found two important phenomena:
The likelihood of the money invested in AdWords ads will result in obtaining new customers is more important.
User confidence increases, because the quality of service received after clicking on AdWords ads suits them
(and this means additional targeted leads for you). Moreover, compliance with these guidelines improves the quality of your landing pages.
As a component of the overall quality of your keywords, high quality landing pages can affect your account in three ways:
- Reduction of minimum bids for your keywords.
Improving the ranking of your targeted keywords on the content network ads.
Increased to improve the position of placement-targeted ads on targeted sites probability.
source : Google